Sale of Impresario Festivals
Ingenious is pleased to announce that Impresario Festivals plc (‘Impresario’) has completed the sale of its portfolio of festivals South West Four, Field Day, Boardmasters and Rewind Festival for an undisclosed sum to Global, an established company in the live entertainment and touring sectors, as well as the radio sector, owning UK radio stations such as Heart, Capital, Classic FM and Smooth.
This transaction demonstrates the success of Impresario’s strategy to buy and grow a number of festival brands within the UK live events market. Since its launch in 2012, average attendees per day at Impresario’s UK festivals have grown over 20% to over 25,230 and the portfolio of festivals sold attracted a combined audience of 350,000 in 2016 alone. Featured artists include The Chemical Brothers, Dizzee Rascal, Rick Astley and Tony Hadley along with many other well-known names.