With the implementation date for Consumer Duty fast approaching, we consider below how Business Relief (BR)-qualifying services may be impacted by the new regulatory framework.

What does the new Consumer Principle “Must act to deliver good outcomes for retail customers” mean when applied to BR?


Traditionally, financial plans are considered through the lens of agreeing an objective at the outset. In the BR world, most customers approach the investment seeking a clear objective: mitigation of the impact of Inheritance Tax (IHT) on their investment upon death. If a client sets out this objective, failing to mitigate the effects of IHT on death would mean, at least in part, failing to achieve a good outcome.

In addition to the primary objective, the emphasis on considering the specific client’s needs means financial plans must consider the bigger picture. So what should this look like for BR clients? In addition to considering investor risk tolerance and the general suitability of an investment, this could be summarised in the following way:

  • Mitigate the impact of Inheritance Tax whenever death occurs.
  • Protect and carefully grow wealth over the long term so the best possible legacy can be passed on to beneficiaries.
  • Ensure fees and charges are reasonable while maximising the utility of the service to deliver fair value
  • Offer flexibility, for instance, a facility for regular withdrawals or complete withdrawal if necessary.
  • Consider any further specific needs of each client. They might be vulnerable and require particular assistance, or they could benefit from a care planning service.

This approach raises the bar for manufacturers, financial advisers and research firms and might require advisers to consider different solutions to those previously advised.

Proactively avoid foreseeable harm


As with any investment, inherent risks are associated with an investment in a BR-qualifying service. The Consumer Duty guidance puts further emphasis on the importance of proactively avoiding foreseeable harm to an investor and assessing the limitations of an investment.

An inherently unpredictable risk for BR customers is that of an investor dying before IHT mitigation is achieved (BR investments must be held for two years before they qualify for IHT relief). Many investors considering BR investments are older, and with this, the risk of dying within the qualifying period becomes higher. It is an obligation for all parties, including investment managers, financial advisers and research firms to consider how this foreseeable harm could potentially negatively impact a financial plan, resulting in a poor investor outcome. The question then arises as to what can be done to protect the client against this eventuality. A possible solution is to consider insurance that covers the IHT liability for the first two years of the investment before it qualifies for BR. However, this would need to be weighed up with the impact of potentially higher charges, looking to find an option that protects growth while keeping costs and charges at a reasonable level, ensuring the best possible outcome for the investor. This is explored further in the next section.

Deliver fair value


Thinking about fair value of BR-qualifying services, how comprehensively is the best possible outcome met, relative to the cost, and how can this be evidenced? In the case of the outcome specified earlier, the checklist could include the following:

  • Effectiveness, including timing, of IHT mitigation
  • Investment return over the long term, after fees
  • Flexibility of access to the investment
  • Extra services for the investor, for instance, a care planning service
  • Availability of information to enable the investor to understand the investment fully

If a service provides a better return for investors than other services with comparable investment strategies, this is a reasonable indicator of whether the service is of fair value.

The same method can be used to assess the insurance value mentioned above. This might be prohibitively expensive, thus eroding the value of assets to the point that it is not worth it for an investor to gain the desired IHT mitigation before the two-year qualifying period. However, if that cost is kept to a minimum or even included at no additional cost to the investor, offering immediate IHT mitigation, then this becomes a key consideration in assessing the fair value of a service.

Published in Professional Adviser and Financial Investor 24

As the shoots of Spring arrive, the general rhetoric is that the worst of the cost of living crisis could be behind us, or it is at least losing some of its recent bite. However, recession or no recession, it seems likely that we will feel the pinch for quite some time.

What does this mean for the area of later life planning?


Many in this cohort are retired and don’t need to worry about the potential of job market instability or lack of wage growth. They may also be mortgage-free, so rising interest rates are not of great concern. While volatility might see their savings dip, they can often weather turbulence, not being required to call on lump sums for house purchases, school fees, and the like. Spending is often discretionary.

While this all paints a rather rosy picture, the real sting for retirees comes from inflation, especially in the context of relatively low interest rates, something that hasn’t been an issue throughout the economic downturns of recent memory. High inflation impacts all demographics, and fuel and general living costs have a painful impact on people operating a tightly controlled (even if very comfortable) budget. At the same time, interest rates remain low, and there is little opportunity to offset the increased outgoings with higher income.

Overcoming inertia


This environment can create short-term pessimism that results in long-term financial planning inertia – compounded by a generation that has not experienced this set of economic circumstances for a long time. For clients whom advisers believe should be considering estate planning, putting off decisions can severely impact a positive outcome for them and their families. Between April 2022 and January 2023, Inheritance Tax receipts grew by almost 10%1. House prices have increased since the pandemic2, even if they have fallen marginally of late, and so more estates will creep above the Government’s nil rate band of £325,000. What’s more, the nil rate band is frozen until 2026 and so won’t take into account any asset price inflation. At the same time, people are very conscious of the high cost of care and don’t want to lose control of their savings. The average cost of a care home is £600 per week, which rises to over £800 in a nursing home3.

Still, considering the threat posed by inertia alongside a few more positive pieces of news and data, perhaps now isn’t such a bad time to re-visit those seemingly intimidating financial plans. Household energy bills will offer some respite from the cost of living during the warmer months and inflation is widely reported to have reached a peak, falling for the third month in a row to 10.1%4 in the year to January, with more declines forecast to the end of the year. Your estate planning clients might remain cautious, but at the same time, begin to consider that not acting upon an estate plan holds the most significant risk of not achieving the most desirable outcome.

We have discussed this issue with financial advisers; they have shared a few tips to help overcome inertia with later-life clients.

  1. Simplify goals: Your client needs to clearly understand what they want to achieve in the long term, but this can sometimes seem too challenging. Instead, break larger goals into achievable steps and highlight quick wins.
  2. Present the facts: Popular news flow can paint a rather gloomy socio-economic picture, and headlines might cause your clients to shut down altogether. A simple, factual assessment of their situation, presented within the context of the broader economy, can help them to understand the most relevant benefits and risks to their financial plan.
  3. Demonstrate extra value: All estate plans seek to mitigate against the impact of Inheritance Tax, but can you deliver additional value, for instance, assistance in planning for potential care needs, to your clients as part of the solution you recommend? If so, make sure you communicate this additional value to them.
  4. Stay flexible: Especially in times of economic uncertainty, demonstrating where a plan offers flexibility is important and can make a cautious client feel more confident in actioning a plan.
  5. Keep your client motivated: Long-term financial plans are just that – long term. Keep your client motivated and engaged by communicating with them regularly and celebrating their small successes.

1 HM Revenue & Customs, 21 February 2023

2 Propertydata.co.uk, 18 January 2023

3 Age UK, February 2023

4 ONS, 15 February 2023

Important information

The information, data and analyses presented herein do not constitute investment advice; are provided as of the date written; and are subject to change without notice. Every effort has been made to ensure the accuracy of the information provided, but Ingenious Capital Management Limited (hereafter; ICML) makes no warranty express or implied regarding such information. Nothing within this document constitutes investment, tax, legal or other advice. Our investments are considered high risk and investment decisions regarding them should be made with careful consideration. Except as otherwise required by law, ICML shall not be responsible for any trading decisions, damages or losses resulting from, or related to, the information, data, analyses or opinions or their use. 

Investments with particular tax features will be dependent on your personal circumstances and tax rules may change in the future. Past performance is no guarantee of current or future returns and the investor may receive back less than invested. The price of investments and the income deriving from them can go down as well as up and are not guaranteed. To find the full details of the risk factors and associated mitigation techniques of the fund(s), please refer to the relevant fund documents. Ingenious Capital Management Limited is authorised and regulated by the Financial Conduct Authority under FRN 562563. Registered Address: 15 Golden Square, London, W1F 9JF.

Advisers often talk to us about how their clients don’t view estate planning as something that is relevant to them, or that they simply believe there are too many negative associations for them to act, meaning they miss out on the benefits of early planning. While some estate planning solutions can provide poor outcomes and don’t reflect a good value service to clients, this doesn’t have to be the case with modern solutions. Here are the most common challenges we come across and how we believe you can support estate planning clients to overcome them and achieve a positive outcome.

What does this mean for the area of later life planning?


Many in this cohort are retired and don’t need to worry about the potential of job market instability or lack of wage growth. They may also be mortgage-free, so rising interest rates are not of great concern. While volatility might see their savings dip, they can often weather turbulence, not being required to call on lump sums for house purchases, school fees, and the like. Spending is often discretionary.

While this all paints a rather rosy picture, the real sting for retirees comes from inflation, especially in the context of relatively low interest rates, something that hasn’t been an issue throughout the economic downturns of recent memory. High inflation impacts all demographics, and fuel and general living costs have a painful impact on people operating a tightly controlled (even if very comfortable) budget. At the same time, interest rates remain low, and there is little opportunity to offset the increased outgoings with higher income.

Overcoming inertia


This environment can create short-term pessimism that results in long-term financial planning inertia – compounded by a generation that has not experienced this set of economic circumstances for a long time. For clients whom advisers believe should be considering estate planning, putting off decisions can severely impact a positive outcome for them and their families. Between April 2022 and January 2023, Inheritance Tax receipts grew by almost 10%1. House prices have increased since the pandemic2, even if they have fallen marginally of late, and so more estates will creep above the Government’s nil rate band of £325,000. What’s more, the nil rate band is frozen until 2026 and so won’t take into account any asset price inflation. At the same time, people are very conscious of the high cost of care and don’t want to lose control of their savings. The average cost of a care home is £600 per week, which rises to over £800 in a nursing home3.

We hope this article will help you to bust some estate planning myths with your clients to help them make the right decision for them. Please download our client-friendly estate planning myth buster booklet to help with your conversations.

Is estate planning right for you?

*TER June, 2021

**Gov.uk, HM Revenue & Customs, 28 July 2022

Important information

The information, data and analyses presented herein do not constitute investment advice; are provided as of the date written; and are subject to change without notice. Every effort has been made to ensure the accuracy of the information provided, but Ingenious Capital Management Limited (hereafter; ICML) makes no warranty express or implied regarding such information. Nothing within this document constitutes investment, tax, legal or other advice. Our investments are considered high risk and investment decisions regarding them should be made with careful consideration. Except as otherwise required by law, ICML shall not be responsible for any trading decisions, damages or losses resulting from, or related to, the information, data, analyses or opinions or their use. 

Investments with particular tax features will be dependent on your personal circumstances and tax rules may change in the future. Past performance is no guarantee of current or future returns and the investor may receive back less than invested. The price of investments and the income deriving from them can go down as well as up and are not guaranteed. To find the full details of the risk factors and associated mitigation techniques of the fund(s), please refer to the relevant fund documents. Ingenious Capital Management Limited is authorised and regulated by the Financial Conduct Authority under FRN 562563. Registered Address: 15 Golden Square, London, W1F 9JF.

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment. Take 2 mins to learn more.

First published on FTAdviser

Speaking to advisers for many years now has allowed me to realise that a consistently challenging task they face is not only establishing the best route to take when offering estate planning advice to clients, but also in getting clients to accept it and then act. Without action, the best laid plans of both mice and financial planners won’t be successful and deliver value.

The reasons cited for this inertia commonly group around two systemic problems.

The first obvious one is the client normally has absolutely no idea when they are going to die. This poses an issue as nobody knows exactly how long the client has to act so generating any sort of urgency is impossible. It’s also due to this uncertainty in timing, nobody has any idea which plans would ultimately prove successful. Life insurance is the key exception to this as it would offer an immediate impact, but taking out Whole of Life insurance cover poses an indefinite ongoing financial liability; the exact opposite of the kind of clarity the clients would be after before taking action. Therefore any plan that can’t offer the certainty of being effective from an IHT perspective from Day 1 will be unattractive as it will inspire a lack of confidence and invite a delay in action. Either issue would prove to be a road-hump; both together are a cul-de-sac.

The second common issue is that if the client doesn’t have a crystal ball, they can’t know exactly what is in store for their financial fortunes and so can’t compute what their final IHT liability will be when they die. If they don’t know this, how can they possibly establish how much they can afford to part with or how much insurance cover they actually need (to afford)? Again, if clients neither have ongoing access to all their funds or know exactly what they can afford, they will find it near impossible to commit to a plan that deprives them of their assets in some way.

For these two main reasons, discussions over estate planning can all too often be held without the agreement of actually taking action on a specific plan. And as we all know, “failing to plan is planning to fail.”

So what’s important to solve this?

Ultimately if the plan you recommend to clients works speedily and allows clients to retain access to all their assets, you will have removed both of the main issues they find stops them from taking action.

What does this mean for the area of later life planning?


Many in this cohort are retired and don’t need to worry about the potential of job market instability or lack of wage growth. They may also be mortgage-free, so rising interest rates are not of great concern. While volatility might see their savings dip, they can often weather turbulence, not being required to call on lump sums for house purchases, school fees, and the like. Spending is often discretionary.

While this all paints a rather rosy picture, the real sting for retirees comes from inflation, especially in the context of relatively low interest rates, something that hasn’t been an issue throughout the economic downturns of recent memory. High inflation impacts all demographics, and fuel and general living costs have a painful impact on people operating a tightly controlled (even if very comfortable) budget. At the same time, interest rates remain low, and there is little opportunity to offset the increased outgoings with higher income.

Overcoming inertia


This environment can create short-term pessimism that results in long-term financial planning inertia – compounded by a generation that has not experienced this set of economic circumstances for a long time. For clients whom advisers believe should be considering estate planning, putting off decisions can severely impact a positive outcome for them and their families. Between April 2022 and January 2023, Inheritance Tax receipts grew by almost 10%1. House prices have increased since the pandemic2, even if they have fallen marginally of late, and so more estates will creep above the Government’s nil rate band of £325,000. What’s more, the nil rate band is frozen until 2026 and so won’t take into account any asset price inflation. At the same time, people are very conscious of the high cost of care and don’t want to lose control of their savings. The average cost of a care home is £600 per week, which rises to over £800 in a nursing home3.

All this means that advisers and clients alike can have confidence that should their advice be accepted and the client takes action not only should their IHT issue be alleviated immediately but they will have confidence that they will retain full access and control over the investment indefinitely. This will mean clients should be fully confident to proceed and there is no need for inertia.

A speedy service will promote speedy action to deliver a speedy outcome.


If you haven’t considered IEP Apex for your client’s IHT requirements, now is the time to do so.


*Ingenious survey – PFS Retirement and Later Life Roadshows – May 2022

Age and health restrictions apply. Refer to brochure for limits.

To learn more about IEP Apex, and its additional care service, click below, and one of our team members will be in touch

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment. Take 2 mins to learn more.

Do you receive third-party support for your research and due diligence?

93% of advisers told us that the speed of IHT mitigation, as well as maintaining access and control over client assets, are the primary motives when recommending Business Relief qualifying investments (BR) to clients1

At Ingenious we have launched a new BR-qualifying service which provides peace of mind with IHT mitigation from day one of share allotment via insurance cover which is paid for by the Manager.

What does this mean for the area of later life planning?


Many in this cohort are retired and don’t need to worry about the potential of job market instability or lack of wage growth. They may also be mortgage-free, so rising interest rates are not of great concern. While volatility might see their savings dip, they can often weather turbulence, not being required to call on lump sums for house purchases, school fees, and the like. Spending is often discretionary.

While this all paints a rather rosy picture, the real sting for retirees comes from inflation, especially in the context of relatively low interest rates, something that hasn’t been an issue throughout the economic downturns of recent memory. High inflation impacts all demographics, and fuel and general living costs have a painful impact on people operating a tightly controlled (even if very comfortable) budget. At the same time, interest rates remain low, and there is little opportunity to offset the increased outgoings with higher income.

Overcoming inertia


This environment can create short-term pessimism that results in long-term financial planning inertia – compounded by a generation that has not experienced this set of economic circumstances for a long time. For clients whom advisers believe should be considering estate planning, putting off decisions can severely impact a positive outcome for them and their families. Between April 2022 and January 2023, Inheritance Tax receipts grew by almost 10%1. House prices have increased since the pandemic2, even if they have fallen marginally of late, and so more estates will creep above the Government’s nil rate band of £325,000. What’s more, the nil rate band is frozen until 2026 and so won’t take into account any asset price inflation. At the same time, people are very conscious of the high cost of care and don’t want to lose control of their savings. The average cost of a care home is £600 per week, which rises to over £800 in a nursing home3.

Additional benefits with IEP Apex:


If you haven’t considered IEP Apex for your client’s IHT requirements, now is the time to do so.


1 Ingenious survey 2022

2 Tax Efficient Review, June 2021

Age and health restrictions apply. Refer to brochure for limits.

To learn more about IEP Apex, and its additional care service, click below, and one of our team members will be in touch. 

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment. Take 2 mins to learn more.

Do you receive third-party support for your research and due diligence?

With 66% of advisers believing their own research and due diligence processes will need to change in light of Consumer Duty1, now is the time to act.

The market for BR-qualifying services has traditionally been homogeneous, with planning success and good outcomes contingent upon investors surviving two years or having otherwise to pay for additional insurance cover (which could be as much as 13% of the capital invested). Does your third-party research and due diligence only focus on services like this?

Things have changed

Ingenious has launched a new Business Relief (BR)-qualifying service which provides peace of mind with IHT mitigation from day one of share allotment via insurance cover which is paid for by the Manager2. You no longer have to wait two years for BR qualification to become effective. Whilst your investors may not always feel they need IHT mitigation from day one, why take the risk? The financial consequences for their loved ones are significant. Better to be covered than not.

As a result, the risk of planning failure due to early death is now entirely avoidable, with no negative consequence. So firms will need to update their research and product panels to ensure this is considered as part of their suitability assessment.


Here are two considerations to be made when selecting BR solutions moving forwards;

  1. If the client is looking to fully mitigate the effects of IHT, will the solution achieve that in all cases?
  2. If a solution is contingent on the client surviving two years, how can you demonstrate that you have avoided foreseeable harm?


1 Ingenious survey 2022

2 Age and health restrictions apply. Refer to brochure for limits.

To learn more about IEP Apex, and its additional care service, click below, and one of our team members will be in touch. 

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment. Take 2 mins to learn more.

New Ingenious research has revealed that mitigating the effects of IHT, capital preservation and control over assets were listed as first, second and third, respectively, as the most important factors when advising on estate planning1. Indeed, IFAs cited that having confidence that any IHT would be fully mitigated was the most appealing factor when selecting a BR service. This was followed by factors such as the level of investment risk, level of investment return and costs. 

A staggering 93% of advisers polled cited speed of IHT mitigation, as well as maintaining access to and control of client assets, as the primary motives for recommending BR-qualifying investments to their estate planning clients. The market for BR-qualifying services has traditionally been homogeneous with financial planning success contingent upon investors surviving two years unless an investor pays for additional insurance cover, which could be as much as 13% of the capital invested. Consumer Duty has brought about a renewed focus on good outcomes, however. As a result, IEP Apex is the only BR-qualifying service that fully mitigates the effects of IHT from day one of share allotment by incorporating complimentary IHT cover into the estate planning service as standard, paid for by the Manager instead of the investor.

Over half (55%) of IFAs believe the biggest challenge facing their business in the future is keeping up with regulatory changes such as Consumer Duty. The research also highlighted that in order to align with the new Consumer Duty rules, two in three (66%) IFAs believe their own research and due diligence processes will need to change to demonstrate how ‘good outcomes’ for retail clients will be achieved. When you couple that with the fact that three quarters (74%) of advisory firms surveyed use third party research firms to create BR panels of suitable investment managers1, this suggests that the way in which advisers work with third party research firms to create such panels also needs to change as part of a industry-wide reset to deliver good client outcomes.

1Research carried out online with 97 IFAs between 13th October – 27th October 2022

2Research carried out via online poll with 436 IFAs in June 2021

3Based on internal research

The new Consumer Duty rules are a catalyst for change and improvement across the whole investment industry. Regardless of your role in the industry, we all have an obligation to deliver good client outcomes. Our adviser survey clearly emphasises the need for estate planning solutions to evolve. We are proud to have worked closely with advisers to create a new service that meets their most pressing requirement, delivering BR effectiveness from day one and for no extra charge. We believe this to be an excellent client outcome.

Neil Forster

CEO at Ingenious

To learn more about IEP Apex, and its additional care service, click below, and one of our team members will be in touch. 

●      The Ingenious Group are a ‘One to Watch’ in the eighth annual Growth Investor Awards, organised by Intelligent Partnership

●      The Ingenious Group recognised for outstanding achievements this year in the prestigious Best New Product or Service category sponsored by Mainspring Fund Services

●      The gala dinner and awards ceremony was held last Thursday, 24 November at the London Hilton on Park Lane for 450 guests

●      TV and radio star Claudia Winkleman hosted the evening, with a keynote address delivered by Mark England, OBE (Team GB’s Chef de Mission for the Paris Olympics 2024)

The 2022 Growth Investor Awards took place last Thursday, 24 November, with a gala dinner and awards ceremony to recognise the best of the growth investing community. The businesses and individuals, who were recognised, received their awards at the London Hilton, Park Lane, in front of 450 guests from across the alternative investments industry.

This year’s awards were hosted once again by TV and radio star Claudia Winkleman, alongside Intelligent Partnership’s founder Guy Tolhurst.

This year was the eighth Growth Investor Awards (GIA) organised by Intelligent Partnership. For almost a decade, GIA has celebrated those businesses and individuals within the financial services and alternative investment industries, who support the UK’s high-growth SMEs and Startups.

The Ingenious Group was recognised by our judges for their outstanding contribution, as our ‘One to Watch’ in the prestigious Best New Product or Service category sponsored by Mainspring Fund Services.

Despite the challenging economic backdrop, the guidance, support, and returns they’ve delivered for their clients, and the businesses they work with, has been so impressive this year.

We are delighted that the judges of the best new product/service category bestowed this award on our flagship estate planning solution, IEP Apex. This is a particularly competitive category as it draws entries from across the whole market, not just from with the business relief sector.

When designing Apex, we set out to create a solution which delivers better outcomes, value and peace of mind for investors by focussing on what matters to them the most. We aimed to construct something which is class leading in terms of speed of IHT mitigation, cost, performance and utility. We did this because it is what investors want, what advisers want and what we could see would be required by the new consumer duty.

These are the points which we made in our entry and it is great to see that the judges not only made this the only BR-qualifying service to be shortlisted in this category, but to go further and specifically recognise it’s anticipated impact in the market, as ‘one to watch’.

Simon Harryman

Senior Business Development Director of Ingenious

It’s been a challenging year for everyone, that’s why it was amazing to see a room full of the growth investor community celebrating the essential contribution they make to the UK’s fast-growing SMEs and Start-ups.

The Ingenious Group, are right at the heart of this alternative investments community, so it was brilliant to see them commended in such a competitive category. The judges rightly recognised their outstanding contribution this year.

Guy Tolhurst

Founder of Intelligent Partnership

For further information, please visit growthinvestorawards.com

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment. Take 2 mins to learn more.

With the new Consumer Duty rules focusing minds on outcomes, fair value, and avoiding foreseeable harm, we are seeing advisers seeking solutions aligned with these values and, in particular, IEP Apex and the unique benefits it offers investors.

So what is it that makes Apex so attractive?

  1. IHT IS FULLY MITIGATED FROM DAY ONE OF SHARE ALLOTMENT – IEP Apex includes complimentary IHT cover for the initial 2-year qualifying period paid for by the Manager. That means no additional cost to investors or impact on returns.

  2. ACCESS TO MARKET LEADING RETURNS – IEP Apex’s investment allocation gives investors access to Ingenious’ market-leading real estate secured lending strategy1. Third-party analysis conducted by Tax Efficient Review shows that investors over the latest five-year period have received an actual total return of £128,000 from £100,000 invested1.

  3. LOW COSTS – IEP Apex offers a comprehensive solution at what we believe to be some of the lowest fees in the market. Considering its unique utility, it’s arguably a great example of fair value. 

  4. MARKET LEADING COST/RETURN RATIO – investors see over 70% of the returns, with less than 30% being lost to costs. In other services, nearly 90% is lost to costs, and up to 100% when additional insurance charges are made1

  5. COMPLIMENTARY ACCESS TO IEP CARE SERVICE – Like all IEP services, IEP Apex provides complimentary access to a professional care advice service, Grace Consulting, providing 24/7 access to professional advice for any of your client’s care needs. Targeting better care and a cheaper price for investors and their families.

Advisers have told us that mitigating the effects of IHT is their top-ranked factor when advising on estate planning2, and that speed of IHT mitigation is the primary motive for recommending BR-qualifying investments3. So, new services that remove the risk of planning failure in the first two years are a game-changer, especially when it is achieved without additional costs to investors.

That’s why we’re seeing advisors turning away from high cost, low value business relief services in favour of services that mitigate IHT risk from day one of share allotment.

If Consumer duty and delivering good outcomes for customers is a priority for your and our firm, isn’t it time you turned to Apex?

1Tax Efficient Review, June 2021

2 Ingenious survey 2022

3 PFS/Ingenious 6 Golden Rules webinar live poll 2021

To learn more about IEP Apex, and its additional care service, click below, and one of our team members will be in touch. 

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment. Take 2 mins to learn more.

With the first FCA Consumer Duty deadline in October, there has never been a better time to ensure you’re matching the right products to your clients’ needs.

When it comes to business relief and ensuring complete IHT mitigation, IEP Apex is a Business Relief (BR)-qualifying service that includes complimentary IHT cover for the initial 2-year qualifying period paid for by the Manager. That means no additional cost to investors, or impact on returns, as well as removing risks associated with IHT qualifying periods.

How IEP Apex aligns with the new Consumer Duty

The new Consumer Duty requires firms to ‘act to deliver good outcomes for retail customers’. IEP Apex is designed to align with the Consumer Duty requirements by:

Delivering good outcomes

By removing risks associated with IHT qualifying periods.

Avoiding foreseeable harm

The risk of IHT planning failing as a consequence of early death is now avoidable, without an impact on returns from fee-based life insurance add-ons.

Demonstrating outcomes

Effective estate planning relies on mitigating the effects of IHT. IEP Apex enables advisers to demonstrate how this can be achieved.

Price and value

IEP Apex offer a comprehensive solution at what we believe to be some of the lowest fees in the market. Considering its unique utility, it’s arguably a great example of fair value.

To learn more about IEP Apex, and its additional care service, click below, and one of our team members will be in touch.